Sharon Baylay

Sharon runs a plural career and is Non-Executive Chairman of EHS 4D, one of the leading UK Customer Relationship Marketing agencies, and part of Havas Media. She also runs her own business - Indigo Blu Investments Ltd - delivering Senior Leadership Coaching and Mentoring services for a number of technology and online companies.  Sharon is an Advanced Coach, accredited by the Chartered Institute of Personnel and Development (CIPD) and a Member of the European Mentoring and Coaching Council (EMCC). She is part of 5 senior women delivering an external mentoring program on behalf of the House of Commons Parliagender Committee for female staff across both Houses. This programme has been designed to help achieve greater gender equality across Parliament, striving to ensure that men and women have equal access to career development, training and promotional opportunities within Parliament.  

Sharon’s executive career encompasses 15 years at Microsoft Corporation where in her role as European Marketing Director she re-launched the MSN Brand and took the No.1 online portal position throughout Europe.  Aged 35, Sharon won the coveted Bill Gates Chairman’s Award for creating a sustainable online business model and opened new MSN businesses throughout Asia, Latin America and Europe.  Subsequently as Managing Director of the UK Online and Advertising business Sharon initiated the acquisition of the online search business - Multimap UK.

More recently in her executive role as Director of Marketing, Communications and Audiences for the BBC Sharon was responsible for the strategic direction of the BBC brand portfolio and in a period of significant transition for the organisation led all internal and external communications, re-organised the marketing team and oversaw significant cost reductions in staff and budget.

Sharon has done three turnaround roles as a Managing Director, led a significant acquisition and several other integrations and worked in every market internationally (except Japan). Sharon’s NED Board career includes Microsoft Corp - UK, China, Mexico, Israel and Australia, BBC Main Board, BBC Worldwide, Freesat and Digital UK Ltd. As one the UK's marketing leaders, Sharon is a Fellow of the Chartered Institute of Marketing and a Member of the Internet Advertising Bureau.

Board mandates

Present Appointments

Dot Net Solutions Ltd Non-Executive Chairman
Talent Republic Ltd Non-Executive Chairman
ITE Group Plc Non Executive Director, member of Audit and Remuneration Committee
EHS 4D Non-Executive Chairman
Indigo Blu Managing Director
CIM Fellow

Past Non-Executive Appointments

BBC Worldwide
Freesat
Digital UK Ltd

Past Executive Appointments

BBC Main Board Executive Director
Microsoft Corp UK Executive Director
NineMSN, AU Executive Chairman
T1MSN, Mexico Executive Director
MSN China Executive Director
MSN Israel Executive Chairman